Orlik, Peter B. <br/><br/>
Broadcast copywriting 
Peter B. Orlik. 
 - 2nd ed. 
 - Boston, Mass.  Allyn and Bacon  c1982. 
 - xiii, 511 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205076912 
<br/><br/><label>LCCN: </label>81019090 //r82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Authorship.<br/>Broadcast advertising
<br/><br/><label>LC Class. No.: </label>PN1990.9.A88  / O7 1982 
<br/><br/><label>Dewey Class. No.: </label>808/.066791021