Hansen, Harry L. <br/><br/>
Marketing  text, techniques, and cases 
Harry L. Hansen. 
 - 3 ed. 
 - Illinois  Richard D. Irwin, Inc.  1967. 
 - 1024 p.  illus. 
<br/><br/>Includes bibliographical footnotes and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing