TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - La efectividad publicitaria
PY  - 1969///
CY  - Buenos Aires
PB  - El Ateneo
KW  - Advertising
KW  - United States
KW  - LEMB
N1  - Translation of : Measuring Advertising Effectiveness
ER  -