00610nam a2200169Ia 4500 94031 BIBL 20160527205307.0 720218s1969 ag 00110 spa Lucas, Darrell Blaine 248074 Local La efectividad publicitaria Darrell Blaine Lucas ; traducida por Beatriz Canedo Stein. Buenos Aires El Ateneo 1969. 383 p. Translation of : Measuring Advertising Effectiveness. Advertising United States. 47734 LEMB Britt, Steuart Henderson 1907- joint author. 65563 Local 77000 77000 0 0 0 659_100000000000000_L933M_E 0 evl 377200 10 10 1 2016-05-27 147260 0 659.1 L933m E 80000001093619 2016-05-27 00:00:00 r:94031 z:NCC:D 6