Lucas, Darrell Blaine <br/><br/>
La efectividad publicitaria 
Darrell Blaine Lucas ; traducida por Beatriz Canedo Stein. 
 - Buenos Aires  El Ateneo  1969. 
 - 383 p. 
<br/><br/> Translation of : Measuring Advertising Effectiveness. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.