TY  - BOOK
AU  - Stern,Mark E.
TI  - Marketing planning: a systems approach
T2  - Perspectives in marketing series
AV  - HF5415 .S78
U1  - 658.8 
PY  - 1966///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
N1  - Bibliography: p. 144-147
ER  -