Stern, Mark E. <br/><br/>
Marketing planning  a systems approach 
[by] Mark E. Stern. 
 - New York  McGraw-Hill  [1966] 
 - xvii, 153 p.  illus.  21 cm. 
 - Perspectives in marketing series .
<br/><br/>Bibliography: p. 144-147. 
<br/><br/><label>LCCN: </label>66015185  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S78 
<br/><br/><label>Dewey Class. No.: </label>658.8