TY  - BOOK
AU  - McClure,Leslie Willard
TI  - Newspaper advertising and promotion
AV  - HF6107 .M18
U1  - 659.132 
PY  - 1950///
CY  - New York
PB  - Macmillan
KW  - Advertising, Newspaper
KW  - Local
N1  - Bibliography: p. 457-461
ER  -