McClure, Leslie Willard. <br/><br/>
Newspaper advertising and promotion. 

 - New York  Macmillan  1950. 
 - xiv, 479 p.  illus., map.  22 cm. 
<br/><br/>Bibliography: p. 457-461. 
<br/><br/><label>LCCN: </label>50005700  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Newspaper
<br/><br/><label>LC Class. No.: </label>HF6107  / .M18 
<br/><br/><label>Dewey Class. No.: </label>659.132