TY  - BOOK
AU  - Hotchkiss,George Burton
TI  - An outline of advertising: its philosophy, science, art, and strategy
AV  - HF5823 .H575 1950
U1  - 659.1 
PY  - 1950///
CY  - New York
PB  - Macmillan
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographies
ER  -