Hotchkiss, George Burton <br/><br/>
An outline of advertising  its philosophy, science, art, and strategy. 

 - 3d ed. 
 - New York  Macmillan  1950. 
 - xxvi, 605 p.  illus.  25 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>50008666  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .H575 1950 
<br/><br/><label>Dewey Class. No.: </label>659.1