TY  - BOOK
AU  - Lockley,Lawrence Campbell
ED  - Association of national advertisers.
TI  - Vertical cooperative advertising
T2  - [Harvard business studies]
AV  - HF5823 .L73
U1  - 659.1 
PY  - 1931///
CY  - New York, London
PB  - McGraw-Hill book company, inc.
KW  - Advertising
KW  - LEMB
N1  - Bibliography: p. 257-259
ER  -