00918nam a2200265Ia 4500 93942 BIBL 20160527205301.0 761027s1931 nyu b 000 0 eng 31005661 02532689 (OCoLC)02532670 DLC TOL m.c. OCL PUXA HF5823 .L73 659.1 Lockley, Lawrence Campbell 247139 Local Vertical cooperative advertising by Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc. New York London McGraw-Hill book company, inc. 1931. xiii, 267 p. 21 cm. [Harvard business studies] Bibliography: p. 257-259. Advertising 47734 LEMB Association of national advertisers. 198008 Local 76932 76932 0 0 0 659_100000000000000_L816 0 evl 377122 10 10 1 2016-05-27 147152 0 659.1 L816 80000000788391 2016-05-27 00:00:00 r:93942 z:NCC:D 6