00820nam a2200229Ia 450000100060000000300050000600500170001100800410002801000150006903500200008404000240010405000170012808200100014510000380015524501810019326000600037430000250043449000310045950400300049065000220052071000480054293942BIBL20160527205301.0761027s1931    nyu      b    000 0 eng    a 31005661   a(OCoLC)02532670  aDLCcTOLdm.c.dOCL0 aHF5823b.L73  a659.110aLockley, Lawrence Campbell2Local10aVertical cooperative advertisingcby Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc.0 aNew YorkaLondonbMcGraw-Hill book company, inc.c1931.  axiii, 267 p.c21 cm.0 a[Harvard business studies]  aBibliography: p. 257-259. 0aAdvertising2LEMB10aAssociation of national advertisers.2Local