Lockley, Lawrence Campbell <br/><br/>
Vertical cooperative advertising 
by Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc. 
 - New York  London  McGraw-Hill book company, inc.  1931. 
 - xiii, 267 p.  21 cm. 
 - [Harvard business studies] .
<br/><br/>Bibliography: p. 257-259. 
<br/><br/><label>LCCN: </label>31005661  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .L73 
<br/><br/><label>Dewey Class. No.: </label>659.1