TY  - BOOK
AU  - Hepner,Harry Walker
TI  - Advertising: creative communication with consumers
U1  - 659.1 
PY  - 1964///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - LEMB
N1  - First ed. published in 1941 under title: Effective advertising; Includes bibliographies
ER  -