Hepner, Harry Walker <br/><br/>
Advertising  creative communication with consumers. 

 - 4th ed. 
 - New York  McGraw-Hill  [1964] 
 - 692 p.  illus.  24 cm. 
<br/><br/> First ed. published in 1941 under title: Effective advertising. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>63023457  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1