TY  - BOOK
AU  - Boyd,Harper W.
TI  - Cases in advertising management
T2  - McGraw-Hill series in marketing and advertising
AV  - HF5823 .B7138
U1  - 659.11 
PY  - 1964///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Case studies
KW  - LEMB
N1  - Includes bibliographical references
ER  -