00817nam a2200241Ia 4500 93905 BIBL 20160527205258.0 721003s1964 nyuabc b 000 0 eng 63019765 (OCoLC)00421534 DLC CCL OCL m.c. PUXA HF5823 .B7138 659.11 Boyd, Harper W., cn 64659 Local Cases in advertising management [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall. New York McGraw-Hill [c1964] xi, 426 p. illus., ports., maps, diagrs., tables. 23 cm. McGraw-Hill series in marketing and advertising 133872 Local Includes bibliographical references. Advertising Case studies. 47734 LEMB 76896 76896 0 0 0 659_110000000000000_B789 0 evl 377084 10 10 1 2016-05-27 147098 0 659.11 B789 80000000789639 2016-05-27 00:00:00 r:93905 z:NCC:D 6