Boyd, Harper W., <br/><br/>
Cases in advertising management 
[by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall. 
 - New York  McGraw-Hill  [c1964] 
 - xi, 426 p.  illus., ports., maps, diagrs., tables.  23 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>63019765  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B7138 
<br/><br/><label>Dewey Class. No.: </label>659.11