TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - Measuring advertising effectiveness
T2  - The History of advertising
AV  - HF5814 .L83 1963
U1  - 659.1/072 19
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Research
KW  - LEMB
KW  - Advertising media planning
KW  - Local
N1  - Reprint. Originally published: New York : McGraw-Hill, c1963; Includes bibliographical references and index
ER  -