00793nam a2200229Ia 450000100060000000300050000600500170001100800410002801000170006905000220008608200180010810000330012624500880015926000330024730000210028049000310030150000660033250400510039865000330044965000380048270000430052093895BIBL20160527205257.0921027s1963    nyua     b    00110 eng    abvc00000221 0 aHF5814b.L83 19630 a659.1/07221910aLucas, Darrell Blaine2Local10aMeasuring advertising effectivenesscDarrell Blaine Lucas, Steuart Henderson Britt.0 aNew YorkbMcGraw-Hillc1963.  axi, 399 p.bill. 4aThe History of advertising  aReprint. Originally published: New York : McGraw-Hill, c1963.  aIncludes bibliographical references and index. 0aAdvertisingxResearch.2LEMB 0aAdvertising media planning2Local10aBritt, Steuart Hendersond1907-2Local