Lucas, Darrell Blaine <br/><br/>
Measuring advertising effectiveness 
Darrell Blaine Lucas, Steuart Henderson Britt. 
 - New York  McGraw-Hill  1963. 
 - xi, 399 p.  ill. 
 - The History of advertising .
<br/><br/> Reprint. Originally published: New York : McGraw-Hill, c1963. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>bvc00000221  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5814  / .L83 1963 
<br/><br/><label>Dewey Class. No.: </label>659.1/072