TY  - BOOK
AU  - Rao,Ambar G.
TI  - Quantitative theories in advertising
T2  - Operations Research Society of America. Publications in operations research
AV  - HF5827 .R34
U1  - 659.1/01/84 
PY  - 1970///]
CY  - New York
PB  - Wiley
KW  - Advertising
KW  - Mathematical models
KW  - LEMB
N1  - A revision of the author's thesis, University of Pennsylvania; Includes bibliographies
ER  -