Rao, Ambar G. <br/><br/>
Quantitative theories in advertising 
[by] Ambar G. Rao. 
 - New York  Wiley  [1970] 
 - x, 103 p.  illus.  24 cm. 
 - Operations Research Society of America. Publications in operations research  no. 21 .
 - Publications in operations research  no. 21. .
<br/><br/> A revision of the author's thesis, University of Pennsylvania. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>70109426 //r90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF5827  / .R34 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/84