TY - BOOK AU - Nolan,Carroll Anthony AU - Warmke,Roman F. AU - Rowse,Edward James TI - Marketing, sales promotion, and advertising AV - HF5823 .N6 U1 - 659.1 PY - 1965///] CY - Cincinnati PB - South-western Pub. Co. KW - Advertising KW - LEMB N1 - Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising ER -