@book{76880,
	author = {Nolan, Carroll Anthony and Warmke, Roman F.},
	title = {Marketing, sales promotion, and advertising},
	publisher = {South-western Pub. Co.},
	year = {[1965]},
	address = {Cincinnati},
	edition = {7th ed.},
	note = {Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising.}
}