TY  - BOOK
AU  - Martineau,Pierre
TI  - Motivation in advertising: motives that make people buy
T2  - McGraw-Hill series in advertising and selling
AV  - HF5822 .M37
U1  - 659.10115 
PY  - 1957///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Psychological aspects
KW  - LEMB
ER  -