Martineau, Pierre <br/><br/>
Motivation in advertising  motives that make people buy. 

 - New York  McGraw-Hill  1957. 
 - 210 p.  illus.  24 cm. 
 - McGraw-Hill series in advertising and selling .
<br/><br/><label>LCCN: </label>57008623 /L/r78 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5822  / .M37 
<br/><br/><label>Dewey Class. No.: </label>659.10115