TY  - BOOK
AU  - Riso,Ovid
TI  - Advertising cost control handbook
SN  - 0442269544
AV  - HF5827 .R57
U1  - 659.1 
PY  - 1973///]
CY  - New York
PB  - Van Nostrand Reinhold Co.
KW  - Advertising
KW  - Cost control
KW  - Handbooks, manuals, etc
KW  - LEMB
N1  - Bibliography: p. 375-377
ER  -