Riso, Ovid. <br/><br/>
Advertising cost control handbook. 

 - New York  Van Nostrand Reinhold Co.  [1973] 
 - xx, 387 p.  23 cm. 
<br/><br/>Bibliography: p. 375-377. 
<br/><br/><label>ISBN: </label>0442269544 
<br/><br/><label>LCCN: </label>72010036  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Cost control--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5827  / .R57 
<br/><br/><label>Dewey Class. No.: </label>659.1