Nylen, David W. <br/><br/>
Advertising  planning, implementation, and control 
David W. Nylen. 
 - Cincinnati  South-Western Pub. Co.  [1974] c1975. 
 - viii, 598 p., [2] leaves of plates  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538195703 
<br/><br/><label>LCCN: </label>73082172 //r852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .N84 1975 
<br/><br/><label>Dewey Class. No.: </label>659.1/11