TY  - BOOK
AU  - Nylen,David W.
TI  - Advertising: planning, implementation & control
SN  - 0538195908
AV  - HF5823 .N84 1986
U1  - 659.1/11 19
PY  - 1986///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographies and index
ER  -