Nylen, David W. <br/><br/>
Advertising  planning, implementation & control 
David W. Nylen. 
 - 3rd ed. 
 - Cincinnati  South-Western Pub. Co.  c1986. 
 - vii, 700 p., [4] leaves of plates  ill. (some col.)  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0538195908 
<br/><br/><label>LCCN: </label>84051400  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .N84 1986 
<br/><br/><label>Dewey Class. No.: </label>659.1/11