Nylen, David W. <br/><br/>
Advertising  planning, implementation & control 
David W. Nylen. 
 - 2d ed. 
 - Cincinnati  South-Western Pub. Co.  c1980. 
 - viii, 603 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0538195800 
<br/><br/><label>LCCN: </label>79063861 //r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .N84 1980 
<br/><br/><label>Dewey Class. No.: </label>659.1/11