TY  - BOOK
AU  - Broom,Glen M.
AU  - Dozier,David M.
TI  - Using research in public relations: applications to program management
AV  - HD59 .B758 1990
U1  - 659.2/072 20
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Public relations
KW  - Research
KW  - Methodology
KW  - Local
KW  - Market surveys
N1  - Includes bibliographical references and index
ER  -