Broom, Glen M. <br/><br/>
Using research in public relations  applications to program management 
Glen M. Broom, David M. Dozier. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1990. 
 - xviii, 414 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>89015930  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Research--Methodology.<br/>Market surveys
<br/><br/><label>LC Class. No.: </label>HD59  / .B758 1990 
<br/><br/><label>Dewey Class. No.: </label>659.2/072