Edwards, Charles Mundy Jr. Retail advertising and sales promotion [by] Charles M. Edwards, Jr. [and] Russell A. Brown. - 3d ed. - Englewood Cliffs, N.J. Prentice-Hall 1959. - 705 p. illus. 24 cm. LCCN: 59013614 /L/r85 Subjects--Topical Terms: AdvertisingRetail trade LC Class. No.: HF5823 / .E275 1959 Dewey Class. No.: 659.1