Kaufman, Louis <br/><br/>
Essentials of advertising 
Louis C. Kaufman. 
 - 2nd ed. 
 - San Diego  Harcourt Brace Jovanovich  c1987. 
 - xiv, 558 p., [64] p. of plates  ill. (some col.)  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0155241028 
<br/><br/><label>LCCN: </label>86070497  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / K38 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1/0973