TY  - BOOK
AU  - Norins,Hanley
TI  - The compleat copywriter: a comprehensive guide to all phases of advertising communication
T2  - McGraw-Hill series in marketing and advertising
AV  - HF5825 .N65
U1  - 659.1322 
PY  - 1966///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Local
N1  - Bibliography: p. 318-319
ER  -