TY  - BOOK
AU  - Gilson,Christopher C.
AU  - Berkman,Harold W.
TI  - Advertising concepts and strategies
SN  - 0394322657
AV  - HF5823 .G48
U1  - 659.1/1 
PY  - 1980///
CY  - New York
PB  - Random House
KW  - Advertising
KW  - LEMB
KW  - Marketing
KW  - Local
N1  - Includes index; Bibliography: p. 587-593
ER  -