Gilson, Christopher C. <br/><br/>
Advertising concepts and strategies 
Christopher Gilson & Harold W. Berkman. 
 - New York  Random House  1980. 
 - xxx, 610 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 587-593. 
<br/><br/><label>ISBN: </label>0394322657  18.95 
<br/><br/><label>LCCN: </label>79027930  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .G48 
<br/><br/><label>Dewey Class. No.: </label>659.1/1