TY  - BOOK
AU  - Barban,Arnold M.
AU  - Sandage,C.H.
TI  - Readings in advertising and promotion strategy
AV  - HF5823 .B258
U1  - 659.1/08 
PY  - 1968///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Advertising
KW  - Addresses, essays, lectures
KW  - LEMB
KW  - Sales promotion
KW  - Local
N1  - Includes bibliographies
ER  -