Barban, Arnold M. <br/><br/>
Readings in advertising and promotion strategy. 
[Compiled by] Arnold M. Barban [and] C. H. Sandage. 
 - Homewood, Ill.  R. D. Irwin  1968. 
 - x, 301 p.  illus.  23 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>68014876 //r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Addresses, essays, lectures.<br/>Sales promotion--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B258 
<br/><br/><label>Dewey Class. No.: </label>659.1/08