TY  - BOOK
AU  - Holbert,Neil
TI  - Advertising research
T2  - Monographs series - American Marketing Association ; 1
SN  - 087757068X
AV  - HF5827 .H64
U1  - 659.1/07/2 
PY  - 1975///
CY  - Chicago
PB  - American Marketing Association
KW  - Advertising
KW  - Research
KW  - LEMB
ER  -