TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0256027366
AV  - HF5821 .B62 1982
U1  - 659.1 19
PY  - 1982///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references and indexes
ER  -