Bovée, Courtland L. <br/><br/>
Contemporary advertising 
Courtland L. Bovée, William F. Arens. 
 - Homewood, Ill.  R.D. Irwin  1982. 
 - xxiv, 808 p.  ill. (some col.)  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256027366 
<br/><br/><label>LCCN: </label>81084890  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 1982 
<br/><br/><label>Dewey Class. No.: </label>659.1