TY  - BOOK
AU  - Bogart,Leo
TI  - Strategy in advertising
T2  - The Harbrace series in business and economics
AV  - HF5821 .B53
U1  - 659.1/11 19
PY  - 1967///]
CY  - New York
PB  - Harcourt, Brace & World
KW  - Advertising
KW  - LEMB
N1  - "Bibliography, a guide to further reading and inquiry" : p. 322-327. Bibliographical footnotes
ER  -