TY  - BOOK
AU  - Wheatley,John J.
TI  - Measuring advertising effectiveness: selected readings
T2  - AMA reprint series
AV  - HF5821 .W48
U1  - 659.1 
PY  - 1969///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Advertising
KW  - Addresses, essays, lectures
KW  - LEMB
N1  - Articles selected from materials published by the American Marketing Association; Includes bibliographies
ER  -