00902nam a2200253Ia 4500 93853 BIBL 20160527205253.0 690507r1969 ilua b 00010 eng 68054728 EVLG HF5821 .W48 659.1 659.1 W557 Wheatley, John J. comp. 290586 Local Measuring advertising effectiveness selected readings. Edited for the American Marketing Association by John J. Wheatley. Homewood, Ill. R. D. Irwin 1969. ix, 233 p. illus. 23 cm. AMA reprint series Articles selected from materials published by the American Marketing Association. Includes bibliographies. Advertising Addresses, essays, lectures. 47734 LEMB American Marketing Association. AMA reprint series 76845 76845 0 0 0 659_100000000000000_W557 0 evl 377023 10 10 1 2016-05-27 147029 0 659.1 W557 80000000791114 2016-05-27 00:00:00 r:93853 z:NCC:D 6